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Consumerism
La’Bubble? – Labubu’s Precipitous Rise
October 27, 2025

Pop Mart’s Labubu phenomenon highlights how scarcity marketing, blind boxes and social media hype can transform collectibles into global consumer trends. Join Alex, Minh, Karen and Martina as they explore the psychology behind the craze, compares it to past speculative bubbles like NFTs and Beanie Babies, and questions whether Labubu represents lasting brand value or simply another viral fad.

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Consumerism

The CAINZ Digest is published by CAINZ, a student society affiliated with the Faculty of Business at the University of Melbourne. Opinions published are not necessarily those of the publishers, printers or editors. CAINZ and the University of Melbourne do not accept any responsibility for the accuracy of information contained in the publication.